Amazon to Boost e-Books with Its Own Gadget

Amazon.com Inc. has decided to introduce its own e-book reader with free wireless connectivity for mobile market users. According to Jeff Bezos, Amazon Chief Executive, the online retailer spent three years for developing the Kindle reader, which is sold for the price at US$399.

The Kindle is thinner than most paperbacks, with the weighs 10.3 ounces. The Kindle can also hold some 200 books, along with newspapers, magazines and an entire dictionary. Amazon.com and Sprint Nextel Corp. has already in partnership. Therefore, the readers can buy and download books with easily without a PC through Sprint Nextel Corp.’s high-speed EV-DO cellular network without fees or contract commitments. Moreover, the readers can take notes on what they read and store them on Amazon’s servers.

According to Bezos, Amazon decided to make its own device so it could seamlessly build a service around it. The Kindle screen takes a similar approach and it has no backlight to reduce the eyestrain and battery use. Best sellers and new releases will typically go for $US9.99.

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