Ask.com Permits Users to Erase Search Queries

Ask.com, a web search site, is launching a new feature, which allows users to erase data on their search queries in an effort to bolster personal privacy while surfing on the Internet. A link titled AskEraser will be featured on the site’s home page and all search results pages, with a clear choice to signal whether the feature should be “Off” or “On” during a user’s search requests.

According to Jim Lanzone, Chief Executive of Ask.com, the company has taken significant steps to protect any data that is stored in its servers. However, for those people who want to take extra precautions, AskEraser will let them take the issue completely off the table. In addition, when the feature is activated, AskEraser erases all subsequent search queries and related information linked to a user’s cookies, or identifying information from their computers. This feature will be available on Tuesday for UK and U.S. users, and will expand to global sites in 2008.

Ask.com, which is part of Internet conglomerate IAC/InterActiveCorp, has said that it had changed its data retention policy to separate a person’s search history from their identifying internet information after 18 months. Today, Ask.com is working on its own products that take better advantage of web usage patterns on an anonymous basis, to improve the relevance of the search results it can offer.

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