Brad Pitt and Angelina Jolie 's new twins, a girl and a boy born by Caesarean section on Saturday, are barely a few hours old but already their first photos are worth a fortune. They are the ultimate million-dollar babes. Exactly how much the first "official" snaps will be sold for is not clear. However, the figures being bandied about make the eyes pop.
Darryn Lyons, owner of Big Pictures, a celebrity photo agency in London. He estimated that the twins' official photos would be worth between US$15 million and US$20 million. Nice Matin, the hometown daily in the Riviera city in the south of France where Jolie gave birth, put the twins' worth at more than US$11 million. It first broke news of the birth and reported Sunday that the couple has sold the rights for the first photo of their newly enlarged family to a U.S. publication, which it did not name, and that the proceeds would go to charity.
Max Clifford, a veteran London-based celebrity publicist, estimated that the first photos could fetch 10 million pounds, roughly US$20 million, which would make it the biggest baby deal ever. Moreover, he said that these kinds of pictures sell many magazines. It is a 10-million-pound gamble as to whether the ends justify the means. However, obviously it has a very calculated risk because whoever lands the photos will have a lot of experience with the popularity of mum and dad.
Cue the paparazzi. They have been camped in Nice since shortly after Jolie's admission to the Lenval hospital there at the end of June, hoping for possibly lucrative pictures of the glamorous Hollywood couple. For them, the Brangelina twins are the biggest story of the year. Paparazzi still had hopes that they would get a valuable shot of Jolie, either as an expectant or brand-new mother.
Jolie was ensconced on the fifth floor in a section of the maternity ward that has been security-enhanced, that she was staying out of sight behind the mirrored blue windows, and that the hospital said that it had put up a special material on the windows of the couple's room that prevents telephoto lenses from peering through.
Clifford said he did not think that paparazzi will be able to get any candid shots of the babies and, if they do, he did not think they would have much impact on the value of the official photos. He added that if there were sneak shots, they were not going to be anything like the posed ones. Moreover, Lyons of Big Pictures also did not think paparazzi would get candid shots.
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