Sunday, August 24, 2008

Get Top Search Engine Ranking

There is a time when a webmasters site or blog to appear at the top of Google’s search results, especially if the site or blog is actually selling a stuff or service.

Nowadays, in a competitive industry this would mean that the orders would start rolling in with such a massive force that business would grow incredibly quickly. Moreover, the constant war to optimize a site or blog for traffic and gain new visitors in one that any serious blogger understands. In this valuable chance, I am about to tell you my own experience of practicing “Search Engine Optimization” techniques in this blog.

Search Engine Optimization (SEO) is the art of optimizing a site or blog to generate traffic from search engines; an operation made to improve the chance for our site or blog to appear in search-engine result pages; group of techniques to enhance a site or blog so that it appears at the top of the search engine listings. Some professional bloggers consider SEO as a practice of designing web pages so that they rank as high as possible in search results of search engines, which is a tactics and strategies undertaken to improve web pages so they earn a higher ranking in the search engines. In specific, SEO is the process of improving the volume of traffic to a website from search engines via natural (algorithmic or organic) search results for targeted keywords.

A site that is optimized for search engines can have significant advantages for our site and our business. If you are still confused with the term of SEO, then you should not worry, because SEO is just all about our way to tell the search engines what our sites or blogs are relevant to. Seriously, there is not that much of fear even if you have no idea right now what is really meant by having a search engine optimization site or blog.

I am sure that if you are asking SEO strategies with other experts, you will get a different answer. However, the foundation of a successful SEO program consists of the following building blocks:

  • try to write your own unique content (original, meaning you wrote it yourself or you paid someone to write it for you) as many as you can,

  • try to provide a website with lots of original content and avoid using automatic generated software to produce contents for your site or blog,

  • try to provide simple navigation from the homepage of your site or blog to every other page of your site or blog,

  • try to provide non-static contents site or blog, which is means that you always grow with new content on a regular basis,

  • try to make our site or blog readable (search engine spiders cannot read JavaScript for instance, so you will get no credit for whatever content is in that application on your site or blog),

  • try to do your link exchange proposal with other relevant sites or blogs.

Of all those practices that I have mentioned above, content is the most important thing about a site or blog. We should strive as hard as we can to make our site or blog friendly to the search engines meaning no JavaScript or other useless stuff. Just provide excellent old-fashioned HTML is more than enough. Undoubtedly, HTML is the way most people construct their sites or blogs.

Again, we should use a good density of our main keyword phrase for each page of our site or blog within the content. If we are going after a high ranking for phrase “Fake PayPal”, then we need to have that phrase in the title of the page and throughout the content.

I admit that I am biased, as a blogger, I might claim text is the most important component. On the other hand, a web developer might claim link building is the most important. Well, the choice is up to you. Finally yet importantly, I have seen SEO scale across very large sites through automation and delegation, rather than doubtfully SEO strategies. Just like with most things, the secret lies in working smarter, not harder.

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